For DTC brands, coaches, and consultants who need more than someone who can "write good."
The Scripts.
Client work and spec pieces. Every brief starts the same — research first, angle second, creative third.
7 UGC ad scripts across 4 formats and 4 awareness levels — fake documentary, green screen data walkthrough, street vox pop, split-screen thermal comparison, third-person story, screen recording, and a day-in-the-life radiation counter. 3 static ads and a full advertorial built around the fear of what a phone does to tissue after 8 hours of contact.
4 video ad storyboards for a DHT-blocking hair loss shampoo. The Drain Ad (voiceover + B-roll), The Rewind Ad (timeline reversal with reverse timelapse hook), The Two Brothers Ad (podcast clip format — same DNA, different DHT sensitivity), and The Debunk Ad (green screen reaction debunking rosemary oil, rice water, and biotin). 3 hook variations per ad.
Multi-format creative strategy across two brands — DentaMax and MobilityMax. Named the proprietary mechanism "Synovial Drought" to own the conversation in a market where every competitor was making identical claims. Authority exposé VSL for unaware cold traffic. Symptom-recognition UGC for problem-aware buyers. Full static ad suite covering comparison, ingredient education, social proof, and guarantee-first formats. Second brand built to expand audience pools when the first angle was capping.
Barn owners and farm equipment operators have completely different pain points. Built two separate VSL scripts from scratch — distinct hooks, problem frames, and visual direction for each. Used body-horror ingredient science to visualise the mechanism inside the rodent in real time, making efficacy feel proven without a single claim that needed regulatory backing. Directed full AI/CGI production brief from script to final output.
UGC scripts built around distinct buyer identities — the rushed parent, the gym-goer who skips breakfast, the person who wants to eat better but never stays consistent. Each script hooks on the identity shift the product enables, not the product features. The product is proof the shift is possible.
The Numbers.
What the right angle does to a funnel when you stop guessing and start engineering from research.
Generic ads attract generic buyers. One angle can't speak to two completely different people. Puppy owners and competition handlers share nothing — not their problem, their language, or what makes them click.
I built two separate creative tracks from research up. "Puppy Survival" for the overwhelmed new owner. "Podium Finishes" for the competitive handler who measures success in placements. Same backend offer. Two distinct angles, hooks, and emotional triggers. ROAS followed the creative.
12,000 subscribers getting "helpful content." Low show-up rates, shrinking opens, backend at barely 2% conversion. The list wasn't dead — the angle was wrong. Every email spoke to a community member instead of a buyer.
I rebuilt the email creative using qualification angles. Each email was engineered to resonate hard with buyers and feel completely irrelevant to browsers. The creative did the filtering — so the sales call didn't have to.
€50K minimum entry point. Plenty of clicks. Sales team drowning in calls from people who couldn't come close to the minimum. The ads had no mechanism to filter — so they spoke to everyone, which meant they converted nobody.
Built exclusionary creative using tax-law language only qualified expat investors would recognise. The copy actively repelled unqualified buyers before they hit the landing page. 39x ROI day one. Calendar filled in 24 hours. Every call qualified.
$27 ebook for restaurant owners. CVR stuck at 54%. Same funnel. Same traffic. No obvious variable to change. The copy described what was inside the book — features, chapters, strategies. Nobody buys because of what's in the book.
Diagnosed weak Dream Outcome framing. Rebuilt the angle around the specific emotional reality of running a restaurant — 80-hour weeks, staffing nightmares, the feeling the business owns you. One rewrite. 54% to 60%+ CVR.
Typical Copywriter.
My name is Faisal Sarker. Direct response copywriter and creative strategist based in Dhaka. I work with DTC brands, coaches, and consultants who need more than someone who can "write good."
I don't do professional distance. Rough personality. Ride motorcycles at questionable speeds. Zero patience for polite feedback that kills campaigns.
Built under the direct mentorship of Matthew Volkwyn — trained in the same systems the biggest names in direct response use. Copy isn't what I do. It's how I think.
"I don't want to be your vendor. I want to be the person you call when you need the unfiltered truth about why your funnel isn't converting."
The Real Angle?
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